To begin with, I try to research the reason of people going
to Woodford. Based on the research, I found that there are 2 main reasons
people going to Woodford. First is the Woodford annual festival, and second is
the camping area at Woodford.
First I try to research the Woodford annual festival. Based
on some articles that I read about Woodford, the festival is all about
introducing different cultures all around Australia and teaching people to
appreciate nature. The culture that is shown here is related to their culinary and traditional music.
Furthermore, the camping area in Woodford is also becoming
popular because of the natural environment which still well preserved. Since
this place is so natural, it helps people to relieve their stress and forget
their job for a while. They also leave their modern life for a while and try to
live naturally. However, I also find that most of people only camp here during
the Woodford annual festival.
After researching both main reasons, I find that these
reasons become the attraction point of Woodford. Therefore, I conclude that
these are the identity of Woodford. Seeing this identity is positive and related
with my concept, I decide to fortify the identity and enhance it by making
people interested to camp here not only on the annual festival but also every
other month. In order to achieve this, I need to create an activity centre
which will provide and become an attraction centre of the site. However, I do
not want to change the identity of Woodford. Therefore, this becomes my
consideration in deciding the next phase of my design.
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